MYHOME CREATES AMERICAN-MADE FURNITURE LINE TO RIVAL EUROPEAN BRANDS

For years furniture from countries like Italy and Germany has dominated the American market, showing up in the living spaces of many affluent homeowners from Manhattan’s cultural elite to Hollywood’s glitterati. However, despite the fact that European labels are highly respected and come replete with lovely qualifiers like “fine European craftsmanship,” this doesn’t mean that Western Europe is the only place to buy furniture that sets the bar for elegance and style.

While the allure of European labels like Snaidero, Poggenpohl, or Siematic, are in high demand in the home design community, these days many manufacturers are offering the same quality merchandize with customizable options right here on American soil.

Or so contends New York’s own Mayan Metzler, President of MyHome LLC, one of the fastest growing privately held companies in America, according to “Inc Magazine.” And to disprove the theory that Europe is the only place that quality furniture abounds, Metzler has thrown his hat into the ring, offering high-end furniture at better price points under MyHome’s new and exclusive designer label.

“While names like Scavolini and Pedini roll off the pallet rather smoothly, this doesn’t translate into better furniture,” claims Metzler who initially launched the line to enhance the full-service concept his company is known for.

In fact, Metzler doesn’t quite understand how the glamorization of European furniture became so prevalent. “It’s amazing how many successful and highly intelligent clients think that you need to import these products and pay all of those extra fees to get the best the world has to offer,” says Metzler. “We wanted to offer world-class quality to show our clients that true innovation begins at home.”

To make good on his word Metzler has recruited master craftsman, Jim Loomis of JG Woodsmiths who is praised nationally for his commitment to the legacy of quality craftsmanship passed down by his American forbears. Loomis has worked for one of the industry’s leading brands for years and knows all the ins and outs of producing quality furniture that lasts. In fact, with 28 years of crafting excellence under his tool belt, Loomis is uniquely qualified to represent the MyHome team. Defined by “unshakeable strength,” “meticulous attention to detail,” and durability superior to European brands, Loomis’s MyHome furniture line promises to bring back the respect and adulation that American-made products deserve.

“Jim’s work is in such high demand because his ability to collaborate with you to customize your own design is second to none,” Metzler says. “You don’t get that kind of service or quality overseas.”

MyHome premiers its new furniture line at the Architectural Digest Home Design Show on March 8-11. With modern, clean-lined pieces for the bedroom, living room, den and dining room, each item is available in a variety of colors and sizes and come with MyHome’s extensive warranty packages. All MyHome brand pieces are customized to accommodate every need, including requests for upholstered seating, and will be produced, sold, and installed by MyHome professionals.

The new line just marks the natural extension of a company committed to providing anything homeowners could possibly imagine, from kitchen design to full-scale construction work. And one look at any of MyHome’s fully stocked showrooms displays the superlative products and design samples that have made them one of the leading design forces in New York City and beyond.

Moreover, the pinnacle of their full-service philosophy rests on the idea that a consumer receives better service when one team does all the work. “Isn’t it easier and more enjoyable to have the same people you know and trust do everything for you?” asks Metzler. “Why waste time with phone calls and outside entities when you can have one contact person take care of everything?” With this kind of service at MyHome’s disposal, it seems European labels will have to figure out a way to stay more competitive in the years to come.

“Of course we respect the European brands. We’ve been working with them for years and are happy to provide them if that’s what are clients desire. The truth is, we just saw a pathway to an American alternative and seized the opportunity to provide jobs and bolster our own economy in the process,” Metzler says.

To learn more about MyHome brand furniture please go to anyone of our many showrooms or call us at 800.730.0148.