Why is there no
recognized brand name in remodeling? After all, it’s
not like we invented a new product or industry. Remodeling
has been around for hundreds, if not thousands, of
years. So what makes MyHome different? How come no
one has ever thought about creating a brand name before?
The idea is too simple.
There are brands for everything, but why isn’t
there any recognized brand for remodeling?
First of all, we are not the first to think about
it. Hundreds and perhaps thousands of entrepreneurs
throughout the last 30 years have recognized the remodeling
industry as a potential opportunity to create a large
national brand. The big players in the home improvement
industry – Sears, Home Depot and Lowe’s
have spent billions of dollars attempting to create
a full service remodeling brand, but have always failed.
In their cases it is primarily the lack of personal
service that caused them to fail. Yet, others who
have provided great personal service were able to
reach a certain size, but failed to turn into a larger
corporation and a recognized brand. Why is that? What
do we know that everyone else doesn’t?
What is our secret? Why are we the first to have been
successful in creating a real brand that people associate
with quality remodeling services? It’s because
we are the first to truly realize what the remodeling/construction
industry is all about. It’s all about solving
problems. Due to various reasons there are unexpected
issues that need to be dealt with on almost every
project.
This industry is so unique and completely unlike any
other because there is never a truly consistent product
or service. It is the only thing in the world you’ll
spend a lot of time and money on, but only enjoy after
several weeks or months of stress, aggravation and
inconvenience. It is also the only thing you’ll
ever buy that causes you to enter into a very intimate
and long term relationship with your service providers
(designers, suppliers, contractors) – one that
will last at least several months, but more like years
if you count the warranty time.
This industry is so unique and completely unlike any
other because there is never a truly consistent product
or service. It is the only thing in the world you’ll
spend a lot of time and money on, but only enjoy after
several weeks or months of stress, aggravation and
inconvenience. It is also the only thing you’ll
ever buy that causes you to enter into a very intimate
and long term relationship with your service providers
(designers, suppliers, contractors) – one that
will last at least several months, but more like years
if you count the warranty time.
Every project is 100% custom and different people
(suppliers, contractors, designers) must be coordinated.
The tile man installing the tile today in the Upper
West Side may have a perfect day with the marble tile,
while a different tile man in Hoboken, New Jersey
made a mistake and cracked some glass tile. No two
projects are alike! There are always different people
installing, supplying, designing, there are different
clients, different structures, different needs, different
budgets, etc… Nothing is ever the same; it’s
never constant and never consistent.
So if the product and service always varies and this
industry is all about various problems each completely
different from the other and there’s no consistency,
how can you create a brand name? How can you become
a large corporation always associated with the same
quality product or service?
The answer to this question is our secret, which we
are about to reveal. The real product is our approach.
That is the only thing that can always be consistent
at all times. We’ve realized this revelation
first, and therefore, were able to create the largest
remodeling corporation in America and the first ever
remodeling brand name and no one else has. No company
has ever realized that this industry’s brand
will only exist if the approach at every location
dealing with every situation will always be the same,
and that is what MyHome is all about.
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